| | |  | Lean Product Development | Home » » » » When Lean Enterprises Collide: Competing Through Confrontation | | | | | | | Description: | | "When Lean Enterprises Collide" presents a new theory of competition for manufacturers racing to create the most innovative product at the lowest prices. The author shows that the key to success in this environment is the integrative management of cost, quality, and functionality. Robin Cooper describes eight innovative and aggressive cost management techniques, including target costing and value engineering. | | | Product Details: | | | Author:
| Robin Cooper | | Hardcover:
| 379 pages | | Publisher:
| Harvard Business Review Press | | Publication Date:
| September 01, 1995 | | Language:
| English | | ISBN:
| 0875845401 | | Package Length:
| 9.53 inches | | Package Width:
| 6.35 inches | | Package Height:
| 1.29 inches | | Package Weight:
| 1.71 pounds | | Average Customer Rating:
|  based on 1 reviews |
| | | | Customer Reviews: | |
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9 of 9 found the following review helpful:
Why Japan Inc doesn't let accountants rule marketingOct 24, 1997
By Christopher Macrae
"intangibles mapmaker"
The book is fascinating for its insights on target costing in addition to the better known Japanese working concepts of target quality and time to market in developing next generation products. It is suggested that everyone in the business team should vision what mix of quality features, price, and in-market date will be competitive, and then target these aims relentlessly. Processes must be tailored to fit them, and innovation priorities are defined by these goals. So target costing, for example, becomes the whole development team's job. Meanwhile accounting (and other performance) measures are seen as a distraction - open a separate book on them as a formality if necessary - but don't let them get in the way of the lean marketing learning organisation. The one disappointment of this book is that the twenty or so case studies of Japanese companies on which it is based are not included in it. For the full story, you will have to buy each Harvard case study. If you would like to discuss this book or how it impacts western measurement notions, eg te Balanced Scorecard, e-mail Chris Macrae at wcbn007@easynet.co.uk
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