| | |  | Total Productive Maintenace | Home » » » Lean, Rapid and Profitable New Product Development | | | | | | | Description: | | Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it’s about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen™ Stage-Gate®, Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com | | | Product Details: | | | Author:
| Robert G. Cooper | | Paperback:
| 216 pages | | Publisher:
| BookSurge Publishing | | Publication Date:
| March 06, 2009 | | Language:
| English | | ISBN:
| 1439224609 | | Product Width:
| 225.5 centimeters | | Product Height:
| 150.0 centimeters | | Product Weight:
| 0.65 pounds | | Package Length:
| 9.0 inches | | Package Width:
| 5.8 inches | | Package Height:
| 0.7 inches | | Package Weight:
| 0.7 pounds | | Average Customer Rating:
|  based on 3 reviews |
| | | | Customer Reviews: | |
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1 of 1 found the following review helpful:
 Next Generation stage gate, adaptable and scalable, applicable to fluid market situations.Jul 04, 2010
By Eric van der Meulen
Next Generation stage gate, adaptable and scaleable, applicable to fluid market situations. Less than 200 pages, which is a blessing these days. Hits on the need to be practical about stage-gate, and treat is more as a framework and philosophy rather than a rigid process. A fair amount of new material is mixed with recycled ideas, and there is some repetitiveness throughout. Overall well structured explanation of Seven Principles that will make/keep stage-gate lean, rapid, and profitable. Principles 1-3 (customer focused, front-end loaded, and spiral development) will help gain competitive advantage. Principles 4-5 (holistic approach driven by cross-functional teams, and metrics, accountability & continuous improvement) improve time-to-market. Principle 6 (portfolio management) focuses on investing in the right developments, and principle 7 (flexible, adaptable and scaleable stage-gate ) puts all of the above together in the idea-to-launch process. If you are familiar with some of Cooper's other books and articles on stage-gate, much of this will be familiar themes. However, the focus on flexibility and adaptability makes this book a very appealing introduction to Cooper's stage-gate (he coined it in the 80s).
1 of 1 found the following review helpful:
 Moving Forward With the NextGen Stage-Gate SystemMay 07, 2009
By I. Lis
As a process manager, I found that Dr. Robert Cooper and Dr. Scott Edgett created a very timely offering focusing on achieving MORE with fewer resources and with tips on how to identify waste in the new product development process. This book introduces the "Next-Gen" Stage-Gate process, along with ideas such as front-end loading, spiral development, and value stream mapping that is a must-have tool for new product developers of all levels. It is easy to read and is full of practical, information on how to continue to improve your company's new product development process.
Similar to their other books, this book provides details about how to maximize the value of a new product portfolio, how to streamline the product development process, and how to achieve growth that is both profitable and sustainable, as it applies to new product development. I found the seven key research-based principles discussed in this book very relevant to implement in my company. Plus, anyone striving towards innovative new product development will find this book a critical resource to achieving the financial rewards required of successful new product development. This book is ideal for anyone who is looking to grasp on various innovation concepts with actionable techniques to provide real results. If you've read Dr. Cooper's, "Winning at New Products", the `Lean' book is the next must read.
Excellent guide for continuous new product development program improvementJun 10, 2011
By R. Colley
This book provided excellent, practical guidance on how to improve our new product development. In addition to isolating the seven principles of lean, rapid and profitable new product development, it provided lots of real life examples of how companies have applied the key concepts described to reduce waste in their processes and improve their performance. It has helped us to be more efficient, effective, and productive innovators.
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